The fundamental financial principle of the TURQUALITY® Program is state subsidization of a portion of strategic expenditures made by a company on its path to becoming a global brand. The support rate is generally 50%, excluding exceptional cases (additional points for target countries). That is, for every 100 units of approved expenditure, 50 units are reimbursed. Heading into 2026, significant updates to support upper limits (in TL terms) are expected due to the inflationary environment. However, the crucial factor is not the height of the limits, but the alignment of the expenditure with the “Strategic Business Plan.”
The table below summarizes the main support categories under TURQUALITY. Since limits change annually, the approach here is proportional and scope-based rather than numerical.
Support Category
Scope
Support Rate
Duration/Limit Note
Promotion & Advertising
International TV, digital, print ads, sponsorship, PR activities.
50%
Generally “unlimited”* in TURQUALITY; subject to annual caps in Brand Support.
Overseas Unit Rental
Rent for stores, offices, showrooms, warehouses, aisles/corners.
50%
Subject to per-unit and total annual limits.
Consultancy
Management, design, legal, IT consultancies.
50%
Subject to annual limits.
Market Research
International market analysis and reports.
50%
Project-based limits.
* The term “Unlimited” means it is within the budget of the Strategic Business Plan approved by the Ministry. It is not an open-ended spending authorization.
1. The Biggest Item: International Promotion and Marketing
Marketing is the highest cost of becoming a global brand. For TURQUALITY companies, expenditures in target markets such as TV and radio ads, digital marketing (Google, Meta, influencer collaborations), outdoor advertising (billboards), sponsorships, and events like fashion shows are supported at a 50% rate.
Critical Point: The invoice, proof of payment, and evidence that the advertisement was published (visuals, broadcast reports) must be submitted completely. Expenditures aimed at the domestic market or outside target markets are not supported.
2. Physical Presence: Store Opening and Rental Support
Being physically visible in the target market is critical for a brand.
Store/Showroom/Office: Rental costs, municipal taxes, and even concept architectural design expenses for units opened abroad are covered.
Aisle/Corner: Areas rented within large chain stores (Department Stores/Shop-in-shop) are also supported.
📌 Practice & Additional Info: Rental support is paid based on “net rent,” not “gross rent.” Additionally, a reasonable correlation is sought between the square footage of the rented space and the company’s business volume. Sham rentals are rejected during audits.
3. Corporate Infrastructure: Consultancy and Software
TURQUALITY supports not just the external image but also the internal corporate structure.
Management Consultancy: Consultancies received from international firms in areas like strategy, operations, and finance.
IT and Software: License and maintenance fees for corporate resource planning software like ERP and CRM are supported. Hardware purchases (computers, etc.) are excluded.
4. Support Payment Process (Reimbursement)
After the expenditure is made, an application is filed via DYS (Support Management System) with relevant documents. Ministry reviewers (usually Exporters’ Association experts) audit the documents. If there are no deficiencies, the reimbursement amount (50% of the expenditure) is deposited into the company’s Turkish bank account in TL equivalent. The process can take between 3 to 9 months depending on workload.
Frequently Asked Questions
I spend in foreign currency; how do I receive the payment?
The expenditure is converted to TL based on the Central Bank of the Republic of Turkey (TCMB) cross rates on the date of expenditure (payment receipt date). The support amount is calculated on this TL equivalent and deposited into your account in TL. The currency exchange risk belongs to the company.
Is the support limit in TURQUALITY truly unlimited?
No. The concept of “unlimited” means there is no fixed annual ceiling cap. However, your expenditures are limited by the budgets in the 5-year “Strategic Business Plan” you submitted at the beginning of the program and which was approved by the Ministry. Unplanned discretionary spending is not reimbursed.
Are staff salaries supported?
No. As a general rule, salaries of personnel abroad or domestically are not within the scope of TURQUALITY support. However, in some special programs (like service sector TURQUALITY), there may be exceptional support for certain qualified personnel; relevant legislation should be consulted.
Professional Support
Managing millions of liras in TURQUALITY budgets is a complex financial operation. A faulty document or incorrect process management can cause the entire 50% support to be burned. You can rely on Vergi Merkezi expertise to prepare your reimbursement files in compliance with legislation.
📍 Service Areas: Istanbul, Ankara, Izmir, and throughout Turkey.
⚠️ Legal Disclaimer: Support limits and scope can change instantly via Presidential Decrees and Ministry circulars. This analysis is based on end-of-2025 projections. Check current implementation procedures and principles before making expenditures.
📚 References
Ministry of Trade
Subject: Circular on Implementation Principles of TURQUALITY® / Brand Support Program
Subject: Support Management System (DYS) Guides
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